Reimagining Interiors: Why Custom Curtains Deserve More Attention
- Subha Banerjee
- May 28
- 2 min read

In interior design, curtains often take a backseat to furniture, paint colors, or lighting fixtures. But anyone who has ever walked into a room where the drapes are just right knows: curtains can completely transform a space. Still, when it comes to choosing them, the process can be more frustrating than inspiring especially in India’s limited custom curtain market. (See images below of a few custom printed curtains).
The Current Curtain Conundrum
If you've ever tried to buy custom curtains, you've likely run into one (or all) of these issues:
Limited Design Choices: You're offered the same 15-20 fabric swatches everywhere you go. “Custom” often just means altering the length.
Inconsistent Fabric Quality: You might find a pattern you like, only to realize the fabric is too thin, too stiff, or poorly stitched.
Tedious Ordering Process: Between coordinating with tailors, sourcing fabric, and multiple follow-ups, getting curtains made can feel like a full-time job.
Lack of Creative Control: Even when you want to add a personal touch to your favorite color palette, a motif from your travels, or a subtle design that mirrors your brand the market doesn’t make it easy.
These constraints have left many homeowners and commercial decorators settling for "good enough" rather than finding something that truly aligns with their vision.
Curtains as a Canvas
Curtains are more than just a privacy tool. They're vertical canvases that occupy significant visual real estate in a room. When thoughtfully designed, they:
Tie a room together with color continuity and thematic consistency
Add depth and texture that changes depending on the light
Create a sense of identity, especially in hospitality or commercial spaces
With digitally printed custom curtains, the game changes. You can bring your ideas to life exactly as you imagine them. Whether it’s a serene forest for a wellness studio, abstract geometric patterns for a modern apartment, or soft florals for a cozy bedroom.
Full Creative Freedom
The beauty of modern curtain printing lies in its flexibility. Want to match a curtain to your wallpaper? Have a design drawn by your child that you want on your study curtain? Working with a brand palette for your café’s interiors? With digital printing, all of that becomes possible.
Instead of adapting your ideas to what’s available, you finally get to build around your vision. And that kind of freedom is rare in home and space decor.
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